PRIDE WINNIPEG BRANDING

Pride Winnipeg

Role: Art Director / Marketing Director / Designer

 

Various marketing and promotional materials for Pride Winnipeg, one of the largest celebrations of LGBTTQ* culture between Toronto and Vancouver. The brand identity focuses on celebration (fireworks) and a unique geographical characteristics of Winnipeg (big sky and sunshine - 316 days on average per year).

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In addition, a new theme is developed for each new Pride celebration. Unity to stand together, united; Pride 25 to celebrate 25 years of Pride Winnipeg; and finally equALL to signify that all human beings are born free and equal, in dignity and rights.

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